Emma Heikensten has a PhD in Economics from the Stockholm School of Economics and has researched issues in behavioral economics and gender differences, including gender economics, at the Women and Public Policy Program at Harvard Kennedy School. She currently works as a strategic researcher and analyst at SEB.

Anna Nordén has a PhD in Economics from Göteborgs Universitet. Her fields of specialization are environmental and behavioral economics, and sustainable development. Anna currently works as an assistant professor in economics at Jönköping International Business School.

Johan Karlsson has a PhD in economics from Örebro University, where his thesis had a heavy emphasis on the use of Swedish microdata to identify ownership structures in companies. His research focuses on business growth, family ownership and barriers to growth. Today, Johan works as a quantitative analyst with a focus on business development at Svenskt Näringsliv and is an affiliated researcher at the Center for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School.